Website Leads & Calls Audit
Get More Service Calls From Your Website
I help home & local service businesses turn more website visitors into booked service calls.
Most local service websites aren’t broken, but they are quietly losing calls due to small but costly issues...
You may recognize some of this:
unclear or weak call-to-action
phone number hard to find on mobile
missing trust signals
slow or cluttered mobile experience
This usually isn’t a design issue.
It’s a leaking concern.
especially on mobile.
Conversion Quick Wins Audit includes:
homepage + mobile analysis
lead capture review
trust signal evaluation
prioritized quick-win checklist
optional implementation quote
Who This Audit is For:
HVAC companies
plumbers
home service businesses
local service providers relying on inbound leads
This is designed to help you make better decisions quickly and confidently when making the decision to upgrade your website.
Introducing the
Search Visibility Reset™
The Search Visibility Reset™ is a strategic, one-time service designed to give you clarity.
How visible your business really is
Why you’re being missed
What to fix first to improve visibility
After this reset you’ll see:
No long-term contracts.
No ongoing retainers.
Just a clear diagnosis and a clear plan forward.
Here’s Exactly What You’ll Receive
A Clear Visibility Check
We review how your business currently appears:
In Google search results
In the “People also ask” sections
In AI tools like ChatGPT
You’ll see where you show up and where you don’t.
Everything is delivered clearly and documented so you can move forward without guessing.
What People Are Actually Searching For
We identify:
The real questions people ask before buying
The topics your business should be known for
Where your website is unclear
This helps search engines and AI tools understand your business.
Clear Content Guidance (Not Writing Homework)
You’ll see:
Which pages need clearer answers
Where language can be simplified
How to structure content so it’s easier to surface
No fluff. No filler. Just clarity.
AI Visibility Review
We check how AI tools describe your business:
Where they get it wrong
Where they leave you out
Why they may not recommend you
Then we show you how to improve how your business is represented.
This is one of the most overlooked visibility opportunities right now.
A 90-Day Action Plan
You’ll receive a simple, prioritized plan that shows:
What to fix first
What will have the biggest impact
What you can safely ignore for now
You can implement it yourself—or ask for help later.
Why This Works
This reset doesn’t chase trends or hacks.
Most visibility problems come down to:
Unclear messaging
Misaligned content
Confusing signals sent to search engines and AI
Fixing the foundation so everything else works better.
Who This is For
This is a great fit if you:
Run a service-based or creative business
Already have a website, but it’s not pulling its weight
Want better visibility without monthly SEO retainers
Prefer clear guidance over technical explanations
This is not for you if:
You want instant rankings or shortcuts
You’re looking for spammy tactics
You’re unwilling to simplify your messaging
What You'll Walk Away With
After the Search Visibility Reset™, you’ll know:
Why your business isn’t showing up consistently
What search engines and AI think you do
How to improve visibility without guessing
How to create content that gets found and understood
This isn’t about chasing algorithms.
It’s about making your expertise obvious.
Simple, Easy Pricing
Website Leads & Calls Audit
Starting at $300
Price varies on scope of site • Secure checkout via Stripe • One-time payment
Find out what’s costing you service calls on your website.
Includes:
homepage + mobile analysis
lead capture review
trust signal evaluation
prioritized quick-win checklist
optional implementation quote
Many clients use this as a starting point before deciding what to invest in next.
What Happens After You Purchase
You’ll receive a short intake form within 24 hours
We review your site, content, and online visibility
You receive:
A clear written summary
A walkthrough
An action plan
No meetings required, unless you want one.
Walk away with a clear, prioritized fix list, whether you implement it yourself or not.
Frequently asked questions
Do I need to understand Conversion Rate Optimization (CRO)?
No. This audit is for business owners, not marketers.
Will this guarantee leads & calls?
No one can guarantee anything, but this gives you the clearest, smartest path forward.
How is this different from the Digital Experience Reset?
The Digital Experience Reset focuses on your website experience and messaging.
The Website Leads & Calls Audit focuses on why people find you.
What if I have questions before buying?
If you’re unsure, you can book a quick call before purchasing.
Before you go...
This process is built for service-based and local businesses that want clarity on possible website leads & calls leaks.
If you’re ready to understand why your business isn’t receiving calls, and what to do about it:
100+
15
Years in Fortune 100/300 web and digital experience strategy.
Happy clients
No ongoing commitment.
No implementation required.
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